MELVILLE, N.Y., Nov. 20, 2024 — AIP Publishing is excited to announce authors can now sign up to receive WeChat notifications about the latest status of their submitted papers during both the peer review and publication processes.
Authors submitting their manuscripts to AIP Publishing for peer review will benefit from an enhanced communication experience via the WeChat Gateway. This service ensures authors are kept informed throughout the various stages of the submission and publication process. By leveraging the WeChat platform, AIP Publishing aims to provide timely, accessible, and convenient updates, particularly for authors who rely on this popular communication tool for real-time information.
Additionally, authors who use AIP Author Services can now sign up to receive WeChat notifications about the status of language-edited papers, figure creations, and other services.
WeChat notifications from AIP Publishing are being managed through WeChat Gateway, a product developed by leading China digital marketing agency the Charlesworth Group.
“Charlesworth has a long-standing relationship with AIP Publishing in supporting their global author community with our services,” said Michael Evans, CEO of the Charlesworth Group. “We are delighted to be extending our support in offering AIPP Chinese authors an enhanced communication experience through WeChat. By localizing the Chinese author experience this will help to increase AIPP’s WeChat followers, which in turn will assist their brand presence in China”.
The most widely adopted mobile app on the planet, WeChat reaches an audience of nearly 1.3 billion monthly active users, including more than 1 billion users in China. Providing WeChat notifications means AIP Publishing can communicate with authors 24 hours a day, seven days a week in a deeply familiar and frequently utilized mobile environment.
“This is the latest example of AIP Publishing improving the user experience by meeting authors where they are,” said Dr. Penelope Lewis, Chief Publishing Officer at AIP Publishing. “By providing our authors with timely WeChat notifications about the status of their projects, we’re helping to make the publication process a little less stressful — and more accessible.”
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Charlesworth, an Enago company, is recognised worldwide as a trusted partner for sales representation, author marketing, and author experience solutions, especially in Asia’s largest STM markets. Charlesworth continues to innovate in providing localised services that keep authors connected with their research.
ABOUT AIP PUBLISHING
AIP Publishing’s mission is to advance, promote, and serve the physical sciences for the benefit of humanity by breaking barriers to open, equitable research communication and empowering researchers to accelerate global progress. AIP Publishing is a wholly owned not-for-profit subsidiary of the American Institute of Physics (AIP) and supports the charitable, scientific, and educational purposes of AIP through scholarly publishing activities on its behalf and on behalf of our publishing partners.