You’ve probably noticed our new look. Today, we’re excited to announce the next milestone in the AIP Publishing story — our new brand.
There’s purpose behind this: Our rebrand, debuting alongside the rebrand of the American Institute of Physics (AIP), ties in with the thinking we’ve been doing about our direction as an organization. In the past few years — with AIP’s centenary and the tenth anniversary of our own founding on the horizon — both organizations began to take a new, forward-thinking look at strategy and what evolution might look like. For us, this meant thinking about the ever-changing scholarly publishing universe and our place within it. How could we engage with our partners and audiences in a way that better reflected the new AIP Publishing?
It was time for something different.
Working together with the design studio, Soapbox, we started our journey by thinking about our story. What do we stand for? What do we mean to those who we work with? How do we work together? We looked at it from the ground up, talking to our audiences all over the world along the way.
After exploring a number of possible directions, we unanimously rallied around our own core narrative — one that celebrates the power of community, discovery, collaboration, and progress.
This is the vision we’ve brought to life in our new identity. You’ll see we have a new logo — shared with AIP and the AIP Foundation, to help cement our close ties to those organizations — as well as a fresh, more up-to-date look and feel. Bold, energizing, and dynamic, it reflects the modern, global group that we are today.
We hope our new identity showcases our new spirit, how we’ve changed as an organization, and the path we’re on. We feel it’s a brand that exemplifies our continued commitment to the amazing global community we’re proud to work alongside — that builds on our heritage while looking toward the future.
We’re excited for what’s next, and we hope you are too.